Following its first yearly same-store sales loss in 18 years, Wendy's International is developing up to 60 new products -- including a test of breakfast items -- for its menu. It will also pump up advertising by some $25 million in hopes of improving sales and margins.
Some of those items that will make their debut this year are the long-awaited Frescata gourmet deli sandwiches; four new Garden Sensations salads; a 10-piece Chicken Nugget Combo; and two kids' meal deli sandwiches. Other tests include a Double Melt cheeseburger, a 99-cent chicken sandwich, new beverages, a vanilla Frosty and three-tier combo sizing options.
Closing Thoughts
Hum. . .maybe the overwhelming popularity of fast-food chains during the 90s is starting to slow down these days. Nahhh. Wendy's can probably relax. Even after McDonalds faced some of the worst international coverage ever (the documentary Supersize Me), the fast food giant is still kicking hard in the restaurant market. Wendy's will do the same with or without their 60 new products. . .
2 comments:
I think people are also being drawn to more "upscale" fast food places, like Chipotle, etc. If you can buy a chicken sandwich at Wendys for $4.95, most people wouldn't mind getting something MUCH better for $5.something at a chipotle or other walk in place that has food that may seem a little more real.
Of course, drive throughs and 99 cent burgers will ALWAYS be in demand :).
What Jonathan says is true...in the early 00's a lot of sales revenue for fast food giants died down for various reasons...but Taco Bell jumped ahead...not by beefing up their 99 cent menu, but by adding items like the grilled stuffed burrito that cost more...
But, it sounds to me like some of these new additions are cheap ones, while others are more expensive.
Wendy's salads are very yummy usually (especially the 99 cent Ceaser salad) but there other salads are crazy expensive! Or deli sandwhich kids meals...count me out, but it's got to cost more then a hamburger meal...right?
I haven't been to wendy's for awhile but I might stop by eventually to try out a white frosty when they arrive.
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