General Motors Corp.’s Chevrolet is following up last night’s appearance on NBC’s “The Apprentice” with a Web contest inviting consumers to create their own spots for Chevy Tahoe.
Joining the new trend of consumer-created advertising, GM is asking viewers to make and submit a 30-second spot for its Tahoe truck. Visitors to chevyapprentice.com can win trips and cash for creating the winning 30-second online spot for the Tahoe. Those participating can add their own copy and add it to a variety of video clips and sound tracks on the site through April 10.
GM said it will evaluate the submissions based on how well they communicate Tahoe’s brand promise of “more capable, more responsible and more refined.” Hum, branding a SUV as responsible. . . I think they should have gone with "safe" to sound less goofy.
This falls in line with Al Gore's Current TV: let your consumer mold your advertising. Fun, and interesting stealth marketing creativity on part of GM. Imagine if you won the advertising competition for Tahoe; wouldn't you and all of your family & friends be dying to own the SUV you created an advertising spot for? Gotcha. . . it's never really about the consumer.
1 comment:
Dude! I can totally make an ad. But using a Yukon which is basically the exact same as a Tahoe...and an older 2002 model version. But I can sell the vehicle. I love mine!
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