Mick Jagger has agreed to participate in an ABC pilot currently billed as "Let's Rob Mick Jagger." The comedy is from Rob Burnett, an executive producer of David Letterman's late-night show, and his writing partner Jon Beckerman. The two, as they were hashing out the idea, wondered if they could create a "serialized comedy" series a la "Lost" or "24."
Word on the street is the plot involves a group of would-be robbers who get the idea for their target from a TV tour of the celebrity's lavish New York penthouse. If ABC does commit to the series, Mr. Jagger has agreed to appear regularly, though not in every episode.
So What, Another TV Show?
You see, ABC is very smart. A major music celebrity has apparently committed to frequently appear in one of their television shows...sounds like great ratings...aka advertising dollars...aka preparing a new show to kick of ABC's television podcasting? And this all on the heels of NBC's Jeff Zucker announcing NBC's TV 360; every program on NBC will have a broadband component or a mobile application. The competition is getting stiffer as more platforms for broadcasting are being explored... who would have ever thought that Mick would come to the "small screen?"
Source for info: AdAge and New York Times
Tags: Mick Jagger , News , ABC , TV , Programming , Television , Rob Burnett , Let/'s Rob Mick Jagger , NBC , Jeff Zucker , TV 360 , broadband , Media , advertising
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