Super Ad's

Redemption from the '05 Ads
I really enjoyed some of the commercials from this year's Super Bowl. Unlike last year's ads, some agencies decided to step out beyond a 'sex-appeal' (some still used it) strategy (which is typically more effective in print ads) and what we got were some experiments that went well and a few that didn't.

Cheers to Sprint & TBWA/Chiat-Day (NYC)
The scene: 2 men in the club house/locker room comparing their cell phones. Finally, one of the men claims that his phone has a built-in theft deterrent system; he proceeds to demonstrate this theft deterrent system by throwing his phone and nailing the other guy in the face with it. Sprint presented an honest ad that basically said that a cell phone is not a cell phone at Sprint; with them you get a little extra 'punch. . . ' pun totally intended. . . TBWA/Chiat-Day produces yet another quality piece of advertising.

Jeers to Burger King & Crispin Porter & Bogusky (Miami) & Mick Jagger
The Whopperettes, dancers dressed as hamburger ingredients. . . the only thing this spot did for me was gross me out! This spot was almost as unattractive as seeing Mick Jagger's 60-something year-old arms after he took off his jacket, while jirating his hips and flaunting his belly shirt. . . Mick's saving grace was when he said, "And here's I Can't Get No (Satisfaction); a song we could have performed at Super Bowl I when it was topping the charts." Enough said.

Quick Fact
Average cost of a 30 second commercial this year: $2,400,000 (www.adage.com)
* I will note that Mick does get props for being able to move like that at his age. The Stones put on a good show, I just didn't need to see quite as much of him.