Wednesday, March 22, 2006
Reinventing Wal-Mart, Plano, TX style
Today Wal-Mart Inc. is opening it's newest store in Plano, TX. In its boldest effort yet to target upscale shoppers, the nation’s largest retailer is opening a new store this week with an expanded selection of high-end electronics, more fine jewelry, hundreds of types of wine ranging up to $500 a bottle, and even a sushi bar.
You can read the entire article from the AP wires HERE.
Wal-Mart is getting desperate. They've saturated their lower-middle class market and now the company finds itself looking for their next consumer group. Tommy Hilfiger told Wal-Mart Inc. to buzz off when Wal-Mart expressed interest in acquiring the clothing designer back in September of 2005. Just last month, Fast Comapny Magazine featured an article about Snapper Inc. pulling all of their law equimpment from all Wal-Mart stores. Wal-Mart is a hot topic.
I am personally not a Wal-Mart fan (except for their Neighborhood Market grocery stores). I can totally bypass child abuse and uneducation to pay slightly more at Target and to have a peaceful shopping experience. This store sounds interesting and I wonder if the up-scale atmosphere takes hold. . .could the U.S. find ourselves saturated in a whole new line of Wal-Martness?